“Go around the middleman; get your music straight to the people, … You’ve got the Web now. Do it. Don’t even hesitate. Because people want to hear real music, and there’s a lot of talented kids out there, millions of them as far as I’m concerned, and they really have something to say. And they just needed their medium, and now they have it. That’s what I tell them. Go to the Web … but do it.” – Richie Havens
Over ten years ago I had an idea to change the world of the creative. Then life happened, and here I am ten years later still slowly trying to bring my idea to the world. I have made some progress, and through my career in the social web I have learned many things, but in case I get hit by a car I thought I would share some of it.
There are millions of creative people in the world who will never share their creative talent with others due to lack of determination, skills, desire, money, luck and a slew of other reasons specific to each person. These millions of people have millions of creative ideas every day in every genre that never amount to anything due to a lack of education on how to bring that idea to the market. Whether the market exists in the creative arts or business, each idea lost is a loss for the world. Some say if a good idea is out there someone will think of it at some point, but how many years have gone by in that time, or how many people could have benefited from that piece of music or business venture. There is no way to determine the amount of ideas never to reach fruition but the problem itself by definition has an impact on societal advancement, or at minimum on society itself. To solve even a portion of that problem you have the ability to change the path of culture.