This isn’t Kumbaya
When implementing social business changes into a company or organization there is a lot of talk about “changing culture,” and “digital immigrants,” and other random buzz words or phrases someone read in a “game-changing” book. Yet if you have ever tried to implement “knowledge management” or “social business,” you know that you are going to meet three different kinds of people. Those that hate change and won’t change. Those that are indifferent to change as long as they don’t have to do too much, and those that love change and are evangelists for your cause. The thought process usually goes like this, “We need to change the culture. Tom may be set in his ways, but we can change Tom to think in a new way.”
Continue reading “Hand-holding. Great for campfires. Not for changing business.”